I’m really happy to share some big news.

The Second Edition of Mastering the Marketing Entry in the United States will be published on December 15th - in Kindle, softcover, and hardcover. 

And yes… pre-orders are now open.

When I published the first edition, I didn’t plan to write another one anytime soon.

But then the book went out into the world — and everything changed.

I received a lot of feedback.

Had deep discussions with founders and marketing teams.

Gave presentations.

Worked through real client challenges.

And suddenly, topics I thought were “done” needed to be revisited.

And then 2025 happened.

Tariffs shifted.

AIO became a thing.

GEO changed the game.

Marketing focus moved so fast it was impossible to ignore.

And while working with clients, new themes kept showing up that absolutely needed to be included.

So… here we are.

A new edition. Updated chapters. New sections. New tools. New insights.

Not because I planned it — but because the market demanded it.

I’m excited (and honestly proud) to finally share that the Second Edition will be out December 15th.

👉 Pre-orders can be made now.

Thanks to everyone who pushed, questioned, challenged, and inspired this update. This edition belongs to you as much as it does to me.

#SecondEdition #USMarketEntry #MarketingEntry #MarketingStrategy #2025Marketing #PreOrderNow