Books

Mastering the Marketing Entry in the USA – Second Edition (2025)

Mastering the Marketing Entry in the USA is not just a guide - it’s a strategic blueprint for European firms determined to navigate the fast-evolving U.S. market of 2025. Written by marketing strategist Wilbert D. Kragten, this Second Edition builds on the success of the first...

Mastering the Marketing Entry in the USA is not merely a guide; it is a strategic blueprint crafted for European firms aiming to navigate the complexities and opportunities of the U.S. market. Written by an authority with decades of experience in global marketing strategy, this book draws on years of observing and advising companies as they...

Mastering the Marketing Entry: Student Edition

This edition is specifically designed for students and aspiring marketing professionals, offering a clear and concise introduction to market entry strategies and product positioning in the U.S. market. Featuring case studies and practical tools, it provides valuable insights to support academic and...