The United States is not one market so much as a federation of them. To most European and Asian companies, it first appears as a single economic superpower - one flag, one currency, one language. But cross its borders and you discover a patchwork of states that behave like semi-independent economies. Each has its own sector strengths, incentives, and business cultures.
For a healthcare company, that first office might open in Boston or San Diego; for a fintech, New York feels inevitable; for a...